Thoughtful product & UX design for teams that sweat the details.
I help small product teams move from a rough idea to an interface that's tested, shippable, and easy to maintain — usually inside a single focused sprint.
Flow audit
Onboarding
A few problems worth solving, and what changed after.
Every project below started as something messy — a checkout nobody finished, a dashboard people dreaded opening. Here's the short version of each.
Tindle & Co. — rebuilding a savings flow
Cut a seven-screen account setup down to three and watched completion climb from 41% to 72% in two weeks of testing.
Marrow Health — a calmer patient portal
Reorganized records, billing and messaging around how people actually think about their care, not how the database stores it.
Northbeam dispatch board
One screen, built for tired dispatchers at 5am.
Reporting people read
Turned a wall of charts into three answers that matter.
One kit, four products
Tokens and components a two-person team can keep alive.
How a typical engagement runs
Listen first
We talk to the people who use the thing — and the people who support them when it breaks.
Map the mess
Flows, edge cases and the quiet drop-off points get drawn out where everyone can see them.
Design & test
Prototypes go in front of real users early, so we're deciding with evidence instead of opinions.
Hand off clean
Your engineers get tidy specs, named tokens and answers — not a pile of pretty screens.
"They made our most painful screen the one customers stopped emailing us about."
Have a flow that's quietly losing people?
Send me a couple of sentences about what's stuck. I read every message myself and reply within two working days — no sales funnel, just a real answer.
Tell me what's going on